In Australia, racehorse ownership is growing faster than in the UK or USA. With more than 140,000 registered owners, about 1 in every 190 Australians, it’s clear that racing is expanding rapidly. And with that growth comes rising expectations.
Today’s owners want more than just a result on race day. They want to feel included in the journey – the training, the trials, the decisions, not just the finish line.
Many of these owners are joining through syndicates. They may be new to racing, but they bring strong expectations shaped by the digital world: regular, professional, and easy-to-understand updates.
Being part of a stable, even at a small percentage, should feel exciting, transparent, and rewarding.
We’re investing in something special. Communication is what keeps us connected to it.
A recent survey by Ciaron Maher Racing found that:
This shows that while communication may be good, owners are craving more, and they notice when it drops off.
Good communication used to be a bonus.
Now, it’s a key part of the owner experience. Trainers who get it right keep owners longer, earn word-of-mouth referrals, and build trust, especially as owners become more digitally savvy.
This shift matters because it creates a clear opportunity.
In a growing and competitive landscape, communication is now how trainers stand out.
Stablfy is built for trainers. It helps you stay connected with owners, without the admin overload. Here’s how:
You save time, your updates look professional, and owners stay engaged.
As racing evolves, owner communication isn’t optional – it’s expected. And with more syndicates, more digital users, and higher stakes, trainers who adopt better tools will win more than just races, they’ll win loyalty.
The tools are ready.
The owners are ready.
Is your stable ready too? Book a demo of Stablfy today.
