About Us
Stablfy was created to solve a key challenge in racing: keeping owners informed and engaged without adding to trainers’ workload.
We use AI to power smart, scalable communication, so trainers stay focused on their horses, and owners stay in the loop.
Our mission is to modernise racing communications, giving trainers the tools to engage owners with less effort, and more impact.
The Minds Behind Stablfy
Stablfy is powered by a team with deep expertise in racing, sponsorship, content, and digital transformation.
Andrew Holmes
FOUNDER
Andrew is a lifelong racing enthusiast, racehorse owner and seasoned industry expert across both Australia and the US. He has over 20 years of experience across wagering and technology.
Known for bridging commercial strategy with digital innovation, Andrew has led transformative projects across major operators and startups.
From executive leadership roles to founding companies, his work blends a deep understanding of racing culture with a sharp product and data lens.
Andrew brings his hands-on industry insight to help trainers and owners communicate better and operate smarter seamlessly through technology.
Andrew is a lifelong racing enthusiast, racehorse owner and seasoned industry expert across both Australia and the US. He has over 20 years of experience across wagering and technology.
Known for bridging commercial strategy with digital innovation, Andrew has led transformative projects across major operators and startups.
From executive leadership roles to founding companies, his work blends a deep understanding of racing culture with a sharp product and data lens.
Andrew brings his hands-on industry insight to help trainers and owners communicate better and operate smarter seamlessly through technology.
Belinda McNulty
PARTNERSHIPS & COMMERCIAL STRATEGY
Belinda is a racing and sports specialist, and an industry leader in building partnerships that deliver real value.
With deep experience in commercial strategy, sponsorship, and media, she has worked with leading rights holders, brands, and broadcasters to create meaningful, long-term collaborations.
Belinda played a key role in launching the NRLW and leading the expansion of Telstra’s naming rights partnership. At Stablfy, she brings her passion and network to help trainers elevate their communication and compete at every level.
As Co-Founder of Evagreen Consulting, she leads Partnerships & Commercial Strategy, helping clients navigate the intersection of sport, media, and innovation.
Belinda is a racing and sports specialist, and an industry leader in building partnerships that deliver real value.
With deep experience in commercial strategy, sponsorship, and media, she has worked with leading rights holders, brands, and broadcasters to create meaningful, long-term collaborations.
Belinda played a key role in launching the NRLW and leading the expansion of Telstra’s naming rights partnership. At Stablfy, she brings her passion and network to help trainers elevate their communication and compete at every level.
As Co-Founder of Evagreen Consulting, she leads Partnerships & Commercial Strategy, helping clients navigate the intersection of sport, media, and innovation.
Nicole Greentree
DIGITAL, BRAND & CONTENT STRATEGY
Nicole is a digital strategist with a sharp eye for content, brand, and user experience.
She’s led major digital transformations across some of Australia’s biggest banks and super funds, bringing clarity and structure to complex environments.
Nicole specialises in building smart, scalable systems that drive engagement, cut through the noise, and deliver measurable results. Her approach blends creativity with precision, ensuring every touchpoint is purposeful, on-brand, and designed to perform.
As Co-Founder of Evagreen Consulting, she brings innovative digital and commercial solutions to life for brands in sport and beyond.
Nicole is a digital strategist with a sharp eye for content, brand, and user experience.
She’s led major digital transformations across some of Australia’s biggest banks and super funds, bringing clarity and structure to complex environments.
Nicole specialises in building smart, scalable systems that drive engagement, cut through the noise, and deliver measurable results. Her approach blends creativity with precision, ensuring every touchpoint is purposeful, on-brand, and designed to perform.
As Co-Founder of Evagreen Consulting, she brings innovative digital and commercial solutions to life for brands in sport and beyond.